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Die latenten Moderatoren im Preis- und Qualitätsbewertungsprozess bei Neuprodukten auf dem Lebensmittelmarkt
Lemmerer, Andreas - 2015
Persistent link: https://www.econbiz.de/10011428872
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Markt und Marketing von funktionellen Lebensmitteln
Menrad, Klaus - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 49 (2000) 8, pp. 295-302
Persistent link: https://www.econbiz.de/10001500620
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The costs of GM and non-GM co-existence in processed food systems : demonstrated for the cases of the German supply chains of chocolate and frozen pizza
Gabriel, Andreas; Menrad, Klaus - In: Journal of agricultural & food industrial organization 12 (2014) 1, pp. 141-158
Persistent link: https://www.econbiz.de/10010473359
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A systematic review on the effects of personalized price promotions for food products
Thi Thuy Minh Nguyen; Emberger-Klein, Agnes; Menrad, Klaus - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 257-275
Persistent link: https://www.econbiz.de/10012243239
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Some like it tailor-made : the effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Nguyen, Minh T. T.; Emberger-Klein, Agnes; Menrad, Klaus - In: International journal of consumer studies 46 (2022) 3, pp. 744-762
Persistent link: https://www.econbiz.de/10013176920