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Country quality of life and foreign direct investment decisions
Peterson, Mark A.; Malhotra, Naresh K.; Wagner, Judy - In: Global focus : an international journal of business, … 11 (1999) 1, pp. 51-62
Persistent link: https://www.econbiz.de/10001436350
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Country segmentation based on objective quality-of-life measures
Peterson, Mark A.; Malhotra, Naresh K. - In: Best practices in international marketing, (pp. 141-159). 2002
Persistent link: https://www.econbiz.de/10001680887
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Comparative marketing measures of societal quality of life : substantive dimensions in 186 countries
Peterson, Mark A.; Malhotra, Naresh K. - 2009
Persistent link: https://www.econbiz.de/10003876326
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Consumption coping to deal with pandemic stress : impact on subjective well-being and shifts in consumer behavior
Jain, Avinash; Dash, Satyabhusan; Malhotra, Naresh K. - In: European journal of marketing 57 (2023) 5, pp. 1467-1501
Persistent link: https://www.econbiz.de/10014252303