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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A. - In: Journal of advertising research 59 (2019) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10012118861
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Learning to become a taste expert
LaTour, Kathryn A.; Deighton, John A. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012033919
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Self-directed learning online : an opportunity to binge
LaTour, Kathryn A.; Noel, Hayden N. - In: Journal of marketing education : JME 43 (2021) 2, pp. 174-188
Persistent link: https://www.econbiz.de/10012592906