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An application of the investment model to buyer-seller relationships : a dyadic perspective
Moon, Mark A.; Bonney, Leff - In: Journal of marketing theory and practice 15 (2007) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10003745488
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Incumbent and non-incumbent salesperson consultation in the pre-decision stage of organizational purchasing
Bonney, Leff; Hochstein, Bryan; Christenson, Brett; … - In: Industrial marketing management : the international … 85 (2020), pp. 152-166
Persistent link: https://www.econbiz.de/10012212130
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Exploring changes in organizational purchasing behaviors brought about by COVID-19 as a catalyst for new directions in sales research
Bonney, Leff; Beeler, Lisa; Chaker, Nawar N. - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10013484575