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~subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
21
Konsumentenverhalten
18
Brand management
10
Innovation
9
Markenführung
9
USA
8
Marketing
7
Brand image
5
Brands
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Computerspiel
5
Markenimage
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Video game
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Brand
4
Brand innovativeness
4
Markenartikel
4
Mobile Anwendung
4
Mobile application
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Prices
4
Strategic management
4
Strategisches Management
4
Australia
3
Australien
3
Beziehungsmarketing
3
Computer software
3
Consumer perceived brand innovativeness
3
Japan
3
Marketing mix
3
New product development
3
Product management
3
Relationship marketing
3
Supplier relationship management
3
Alcohol consumption
2
Alkoholkonsum
2
Befragung
2
Benefits
2
Brand concept map
2
Brand equity
2
Business model
2
Consumer attitudes
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English
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Alpert, Frank
3
Kuhn, Kerri-Ann L.
2
Pope, Nigel K. Ll.
2
Chai, Joe Choon Yean
1
Malhotra, Naresh K.
1
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Brand management ; Vol. 4
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
3
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
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2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10003698915
Saved in:
3
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
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