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How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
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Revenue and profit implications of industrial service strategies
Eggert, Andreas; Hogreve, Jens; Ulaga, Wolfgang; … - In: Journal of service research : JSR 17 (2014) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386
Persistent link: https://www.econbiz.de/10012257627