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Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood - In: Tourism planning & development 16 (2019) 1, pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
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Self-brand connection with service brands : examining relationships with performance satisfaction, perceived value, and brand relationship quality
Dwivedi, Abhishek - In: Services marketing quarterly 35 (2014) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10010346096
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Brand equity, satisfaction, and switching costs : an examination of effects in the business-to-business setting
Biedenbach, Galina; Bengtsson, Maria; Marell, Agneta - In: Marketing intelligence & planning 33 (2015) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10011326052
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96
Persistent link: https://www.econbiz.de/10011347839
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Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.; Richards, Keith A.; Calantone, Roger J. - In: Journal of retailing 95 (2019) 2, pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A. - In: International journal of electronic customer … 13 (2021) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
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Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny; Samudro, Andreas - In: The journal of business & industrial marketing 39 (2024) 2, pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
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Customer equity drivers and repurchase intent among B2B customers : the moderating role of perceived switching cost
Srivastava, Vibhava; Rangarajan, Deva; Badrinarayanan, … - In: The journal of business & industrial marketing 39 (2024) 5, pp. 949-966
Persistent link: https://www.econbiz.de/10015080915
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Examining consequences of brand hate in business-to-business relationships : the moderating role of relationship length
Sameeni, Maleeha Shahid; Ahmad, Wasim; Qadeer, Faisal - In: Industrial marketing management : the international … 122 (2024), pp. 26-36
Persistent link: https://www.econbiz.de/10015123574