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The strategic impact of references in business markets
Godes, David - In: Marketing science 31 (2012) 2, pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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Does a customer on the board of directors affect business-to-business firm performance?
Bommaraju, Raghu; Ahearne, Michael; Krause, Ryan; … - In: Journal of marketing 83 (2019) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10012175823
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How technology is changing retail
Shankar, Venkatesh; Kalyanam, Kirthi; Setia, Pankaj; … - In: Journal of retailing 97 (2021) 1, pp. 13-27
Persistent link: https://www.econbiz.de/10012514564