Does a customer on the board of directors affect business-to-business firm performance?
Raghu Bommaraju, Michael Ahearne, Ryan Krause, and Seshadri Tirunillai
| Year of publication: |
2019
|
|---|---|
| Authors: | Bommaraju, Raghu ; Ahearne, Michael ; Krause, Ryan ; Tirunillai, Seshadri |
| Subject: | board of directors | customer | firm performance | resource-based view | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Board of Directors | Board of directors | Vorstand | Executive board | Corporate Governance | Corporate governance | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918815894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175823