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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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Relational key account management : building key account management effectiveness through structural reformations and relationship management skills
Gounaris, Spiros; Tzempelikos, Nektarios - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1110-1123
Persistent link: https://www.econbiz.de/10010439600
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Linking key account management practices to performance outcomes
Tzempelikos, Nektarios; Gounaris, Spiros - In: Industrial marketing management : the international … 45 (2015), pp. 22-34
Persistent link: https://www.econbiz.de/10010530584
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A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros; Almoraish, Ahmed - In: Journal of business research : JBR 177 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
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Special section on relational key account management
Gounaris, Spiros (contributor) - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1110-1224
Persistent link: https://www.econbiz.de/10010439553