Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Line extension"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Dual branding strategy for a s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Line extension
Marketing management
2
Marketingmanagement
2
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Branding strategy
1
China
1
China market
1
Communication Modalities
1
Consumer behaviour
1
Experiment
1
Expert Communicators
1
Facilitation Strategies
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentransfer
1
Minute Maid
1
New product development
1
New product launch
1
Product name
1
Produktentwicklung
1
Second Life
1
Synchronous Online Communication
1
Text Chat
1
Virtual Discussions
1
Virtual World
1
Voice Communication
1
attribute framing
1
incremental versus entity mindset
1
marketing communications
1
reduced negative attribute
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chan, Annie
1
Gopaoco, Hannie
1
Oh, Kevin
1
Pong Yuen Lam
1
Tsz Him So
1
Published in...
All
Business horizons
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
