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The Effects of Linguistic Devices on Consumer Information Processing and Persuasion : A Language Complexity × Processing Mode Framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

People—be they politicians, marketers, job candidates, product reviewers, bloggers, or romantic interests—often use linguistic devices to persuade others, and there is a sizeable literature that has documented the effects of numerous linguistic devices. However, understanding the...

Persistent link: https://www.econbiz.de/10014114822

Sound symbolism effects across languages : implications for global brand names

Shrum, L. J.; Lowrey, Tina M.; Luna, David; Lerman, Dawn B. - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 275-279

Persistent link: https://www.econbiz.de/10009613717

Examining children's preferences for phonetically manipulated brand names across two English accent groups

Baxter, Stacey; Lowrey, Tina M. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 122-124

Persistent link: https://www.econbiz.de/10010370692

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018

Persistent link: https://www.econbiz.de/10012115811

The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework

Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711

Persistent link: https://www.econbiz.de/10011937377

Is Nestlé a lady? : the feminine brand name advantage

Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117

Persistent link: https://www.econbiz.de/10012662144

COVID-19 is feminine : grammatical gender influences danger perceptions and precautionary behavioral intentions by activating gender stereotypes

Mecit, Alican; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 2, pp. 316-325

Persistent link: https://www.econbiz.de/10013177937