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Antecedents of performance of multi‐level channels in transitional economies

Salciuviene, Laura; Reardon, James; Auruskeviciene, Vilte - In: Baltic Journal of Management 6 (2011) 1, pp. 89-104

Purpose – The purpose of this study is to examine the antecedents of channel performance in a multi‐level marketing (MLM) channel. Design/methodology/approach – Personal interviews with 105 distributors from network marketing companies operating in Lithuania, provided data for this study....

Persistent link: https://www.econbiz.de/10014685566