Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Los Angeles"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using conjoint analysis to pre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Los Angeles
Markenartikel
5
Marktforschung
3
Werbungsmittel
3
Brand
2
Bundling strategy
2
Computerspiel
2
Conjoint analysis
2
Conjoint-Analyse
2
E-commerce
2
Electronic Commerce
2
Innovation
2
Leistungsbündel
2
Preismanagement
2
Pricing strategy
2
Verbraucher
2
Vereinigte Staaten
2
Video game
2
Absatz
1
Absatz und Verbrauch
1
Advertising industry
1
Brand management
1
Consumer behaviour
1
Einzelhandel
1
Konsumentenverhalten
1
Markenführung
1
Retail trade
1
Rundfunkwerbung
1
Theorie
1
Theory
1
Werbewirtschaft
1
Wirtschaftliche Verbalten
1
advertising reach/frequency
1
advertising/promotion
1
consumer heterogeneity
1
consumer response
1
discount timing
1
integer mathematical programming
1
logit choice model
1
marketing
1
more ...
less ...
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Zufryden, Fred S.
1
Published in...
All
The journal of business : B
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the dual optimization of media reach and frequency
Zufryden, Fred S.
- In:
The journal of business : B
48
(
1975
)
4
,
pp. 558-570
Persistent link: https://www.econbiz.de/10003033757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
