Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Fred S. Zufryden
| Year of publication: |
1988
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|---|---|
| Authors: | Zufryden, Fred S. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 19.1988, 1, p. 55-71
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| Subject: | Marktforschung | Market research | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001061778