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~subject:"Loyalty program"
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Loyalty program
Consumer behaviour
8
Konsumentenverhalten
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Supply chain
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USA
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United States
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Conjoint analysis
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Customer satisfaction
4
Conjoint-Analyse
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Discrete choice
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Lieferkette
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Scientific method
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Wissenschaftliche Methode
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Collaborative partnerships
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Customer listening tools
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Customer performance model
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Customer satisfaction surveys
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Customer value
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Customer value culture
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Customer voice
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Demand planning
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Dienstleistungsqualität
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Diskrete Entscheidung
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Distribution management
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Drivers
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Employee retention
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Job satisfaction
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Logistics
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Logistics provider
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Logistik
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Logistikunternehmen
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Market research
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Divine, Richard L.
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Spralls, Samuel A.
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Garber, Michael S.
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Garver, Michael S.
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
Saved in:
2
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
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