Segmentation analysis of the volunteering preferences of university students
Year of publication: |
2009
|
---|---|
Authors: | Garver, Michael S. ; Divine, Richard L. ; Spralls, Samuel A. |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 1, p. 1-23
|
Subject: | Studierende | Students | Ehrenamtliche Arbeit | Voluntary work | Hochschule | Higher education institution | Marktsegmentierung | Market segmentation | Präferenztheorie | Theory of preferences |
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