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Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa; Berezan, Orie; Raab, Carola - In: Journal of revenue and pricing management 21 (2022) 3, pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
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Improving casino performance through enhanced loyalty programs
Min, Ji Hye; Raab, Carola; Tanford, Sarah - In: Journal of hospitality marketing & management 25 (2016) 3/4, pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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A model of hotel defection at the purchasing stage
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality marketing & management 22 (2013) 7/8, pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009272016