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A Strategy for Opening a New M...
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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Encroachment patterns of the "best products" from the last decade
Van Orden, Joseph
;
Rhee, Bo van der
;
Schmidt, Glen M.
- In:
The journal of product innovation management : an …
28
(
2011
)
5
,
pp. 726-743
Persistent link: https://www.econbiz.de/10009311519
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2
High-end encroachment patterns of new products
Rhee, Bo van der
;
Schmidt, Glen M.
;
Van Orden, Joseph
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 715-733
Persistent link: https://www.econbiz.de/10009624562
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