Narrow search
Showing 1 - 3 of 3
Cover Image
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Cover Image
Luxury branding
Patrick, Vanessa M.; Hagtvedt, Henrik - In: Handbook of brand relationships, (pp. 267-279). 2009
Persistent link: https://www.econbiz.de/10003915621
Cover Image
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048