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Editorial: Luxury and counterfeiting : issues, challenges and prospects
Valette-Florence, Pierre - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 541-543
Persistent link: https://www.econbiz.de/10009568328
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Culture and luxury : an analysis of luxury perceptions across frontiers
Barnier, Virginie de; Valette-Florence, Pierre - In: Luxury marketing : a challenge for theory and practice, (pp. 37-56). 2013
Persistent link: https://www.econbiz.de/10009667685
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Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de; Falcy, Sandrine; … - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis; Laurent, Gilles; Valette-Florence, … - In: Journal of business research : JBR 69 (2016) 1, pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
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How price display influences consumer luxury perceptions
Parguel, Béatrice; Delécolle, Thierry; … - In: Journal of business research : JBR 69 (2016) 1, pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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The impact of increased brand penetration on luxury desirability : a dual effect
Kapferer, Jean-Noël M.; Valette-Florence, Pierre - In: The journal of brand management : an international journal 25 (2018) 5, pp. 424-435
Persistent link: https://www.econbiz.de/10011919421
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The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: Journal of business research : JBR 83 (2018), pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752