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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
42
Konsumentenverhalten
39
India
31
Indien
23
Brand management
12
Markenführung
12
Social Web
10
Social web
10
Luxury goods
9
Advertising
8
Advertising effects
8
Bibliometrics
8
Bibliometrie
8
Celebrity endorsement
8
Werbewirkung
8
Internet marketing
7
Online-Marketing
7
Werbung
7
Beziehungsmarketing
6
Brand image
6
Celebrity-Werbung
6
Customer integration
6
Kundenintegration
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Virtual reality
6
Virtuelle Realität
6
Youth
6
Artificial intelligence
5
Brand
5
Conceptual model
5
Dienstleistungsqualität
5
Digitalisierung
5
Digitization
5
Emerging economies
5
Künstliche Intelligenz
5
Markenartikel
5
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English
9
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Jain, Varsha
9
Schultz, Don E.
3
Shin, Hyunju
2
Daswani, Aarzoo
1
Eastman, Jacqueline Kilsheimer
1
Ganesh B. E.
1
Gupta, Damini Goyal
1
Naik, Aastha
1
Nunkoo, Robin
1
Pingle, Sonal
1
Ranchhod, Ashok
1
Roy, Subhadip
1
Salunke, Parth
1
Sharma, Ayushi
1
Wang, Xinfang
1
Wirtz, Jochen
1
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Journal of marketing communications
2
Asia-Pacific journal of business administration
1
International journal of Indian culture and business management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
The journal of product & brand management
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ECONIS (ZBW)
9
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1
Understanding Indians purchase behaviour process : luxury apparel sector
Jain, Varsha
;
Pingle, Sonal
;
Daswani, Aarzoo
- In:
Metamorphosis : a journal of management research
11
(
2012
)
1
,
pp. 82-4
Persistent link: https://www.econbiz.de/10009693825
Saved in:
2
Determinants of positive consumer affect toward luxury brands' social media posts on sustainability : a fsQCA approach
Eastman, Jacqueline Kilsheimer
;
Shin, Hyunju
;
Jain, Varsha
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015144099
Saved in:
3
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
4
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
5
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
6
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
7
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
8
Luxury experience and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
9
Luxury hospitality : a systematic literature review and research agenda
Jain, Varsha
;
Wirtz, Jochen
;
Salunke, Parth
;
Nunkoo, Robin
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487584
Saved in:
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