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~subject:"Luxusgüter"
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Luxusgüter
Preismanagement
23
Pricing strategy
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Germany
15
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13
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Brand image
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Online-Handel
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Lebensmitteleinzelhandel
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Kluge, Philipp Nikolaus
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Faßnacht, Martin
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Mohr, Henning
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Königsfeld, Jerome Alexander
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Mitschke, Ferdinand
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International journal of retail & distribution management
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
1
Marketing : ZFP ; journal of research and management
1
Schriften zu Marketing und Handel
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ECONIS (ZBW)
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1
Luxury web atmospherics : an examination of homepage design
Kluge, Philipp Nikolaus
;
Königsfeld, Jerome Alexander
; …
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 901-916
Persistent link: https://www.econbiz.de/10010203011
Saved in:
2
Do luxury pricing decisions create price continuity?
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 121-137)
.
2012
Persistent link: https://www.econbiz.de/10009690103
Saved in:
3
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
4
Selling luxury goods online : effects of online accessibility and price display
Kluge, Philipp Nikolaus
;
Faßnacht, Martin
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10011505978
Saved in:
5
Marketing luxury goods online
Kluge, Philipp Nikolaus
-
2016
Persistent link: https://www.econbiz.de/10011512919
Saved in:
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