Multivariate Normal Distribution -- Measurement Theory: Reliability and Factor Analysis -- Multiple Regression with a Single Dependent Variable -- System of Equations -- Categorical Dependent Variables -- Rank Ordered Data -- Error in Variables — Analysis of Covariance Structure -- Analysis of...

This paper presents a multidimensional scaling (MDS) methodology (vector model) for the spatial analysis of preference data that explicitly models the effects of unfamiliarity on evoked preferences. Our objective is to derive a joint space map of brand locations and consumer preference vectors...

A criticism of purchase-based brand loyalty measures is that they are confounded by the marketing mix variables that affect brand choice. This paper investigates the magnitude and direction of the associations for share of category requirements (SCR), defined as each brand's share among the...