Introduction -- Taking stock - a reality-check -- Untapped potential -- Strategic management -- Integrated marketing and its enemies -- Managing, leadership and entrepreneurship -- Advertising and communications -- How words sell billions of goods and services -- Pictures that sell goods and...

The Evidence Based Management Attitude Scale (EBMAS) measures the attitudes of mental healthcare providers toward adoption of Evidence-Based Practice (EBP). The EBMAS includes four dimensions of attitudes toward adoption of EBP: Appeal, Requirements, Openness, and Divergence. This study relates...