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~subject:"Management"
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Management
Partial least squares
49
Partielle kleinste Quadrate
43
Structural equation model
38
Strukturgleichungsmodell
38
Kleinste-Quadrate-Methode
36
Least squares method
36
Marketing
33
Theorie
30
Theory
30
Marktforschung
25
Market research
24
PLS-SEM
22
Structural equation modeling
16
Consumer behaviour
15
Konsumentenverhalten
15
Scientific method
15
Wissenschaftliche Methode
15
Family business
12
Marketingmanagement
12
Marketing management
11
Familienunternehmen
10
Estimation theory
9
Schätztheorie
9
Brand management
8
Markenführung
8
Marketing theory
8
Marketingtheorie
8
Statistical method
8
Statistische Methode
8
Measurement
7
Strategic management
7
Strategisches Management
7
USA
7
Wirtschaftsforschung
7
Betriebswirtschaftslehre
6
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Brand image
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Book / Working Paper
7
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Lehrbuch
2
Glossar enthalten
1
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1
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1
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English
7
Author
All
Hair, Joseph F.
7
Lamb, Charles W.
5
McDaniel, Carl D.
5
Lamb, Charles William
1
MacDaniel, Carl
1
Source
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USB Cologne (EcoSocSci)
4
ECONIS (ZBW)
3
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1
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2005
-
8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
Saved in:
2
Research methods for business
Hair, Joseph F.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003365021
Saved in:
3
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
4
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004886582
Saved in:
5
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2011
-
11. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004958986
Saved in:
6
Marketing
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2004
-
7. ed.
Persistent link: https://www.econbiz.de/10004779126
Saved in:
7
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2006
-
8. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004831130
Saved in:
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