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Management
Consumer behaviour
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Konsumentenverhalten
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Theorie
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Theory
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Brand image
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Experiment
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Advertising effects
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Brand management
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Cognition
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Information behaviour
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Informationsverhalten
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Markenführung
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Werbepsychologie
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Werbewirkung
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Werbung
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Advertising
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Kognition
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Psychology of advertising
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Marktforschung
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Präferenztheorie
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Psychologie
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Scientific method
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Theory of preferences
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Wissenschaftliche Methode
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Consumer behavior
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Kardes, Frank R.
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Pearson education international
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004846597
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Consumer behavior and managerial decision making
Kardes, Frank R.
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2002
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2. ed
Persistent link: https://www.econbiz.de/10001820142
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Consumer behavior and managerial decision making
Kardes, Frank R.
-
2002
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001820868
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