The flow of management ideas -- Studying audiences -- Creating a positive atmosphere among the audience -- Conveying the applicability of ideas to audience members -- Defining audience orientations -- Understanding audience dynamism -- Managerial audiences in organizational contexts --...

The widespread promotion of management ideas, their regular inclusion in textbooks and business school curricula and their use in organizational change programs has engendered debates about the impact of these ideas on management and organizational practice. Based on analyses of managerial...

Why demystifying business celebrities matters -- Business celebrities and the celebrity business -- Management gurus as management fashion celebrities -- The many faces of business celebrity -- Open season : the perennial backlash against business celebrities -- The celebrification of heroic...