Purpose – Despite the proven benefits of an extended service business, most manufacturing companies find it extremely difficult to increase service revenues successfully. Design/methodology/approach – An extensive benchmarking project was conducted with a variety of firms in order to gain a...

Purpose – The primary objective of this paper is to explore antecedents for developing different types of services. A second objective is to address the neglected role of service development in manufacturing firms. Design/methodology/approach – A qualitative research approach is used. While...

Purpose – The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment. Design/methodology/approach – Data are collected and analyzed from about 25 international manufacturing companies. Findings – Findings identify...

Purpose – The purpose of this paper is to explore the patterns of service strategy changes in manufacturing firms and indicates how each pattern is interrelated with modifications in organizational design elements. Design/methodology/approach – The paper draws on a longitudinal study using a...

Das Management von Produkt- und Variantenvielfalt stellt eine entscheidende Fähigkeit für den Erfolg von Unternehmen in der produzierenden Industrie dar. Angebotene Produktvielfalt unterstützt den Ausbau und die Verteidigung von Marktanteil, Umsatz und Profitabilität. Produktvielfalt...

"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed...

In den letzten zwei Jahrzehnten erkannten produzierende Unternehmen zunehmend die Attraktivität von Services. Folglich wandelten sie sich von reinen Produktanbietern zu Unternehmen, die eine Kombination von Produkten und Services verkaufen. Während diese Servitisierung bereits mehrere...