"Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments - the ultra-affluent, affluent, and mass-affluent - and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case...

"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language--and thereby...