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~subject:"Markenführung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Estimating brand equity from a...
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Markenführung
Brand management
10
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7
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Brand equity
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Keller, Kevin Lane
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Always learning
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
The journal of brand management : an international journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
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2
Brands that do good : insight into social brand equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
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3
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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4
Competitive success : how branding adds value
Davis, John A.
-
2010
Persistent link: https://www.econbiz.de/10003876217
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5
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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6
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
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7
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
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8
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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9
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
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10
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
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