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~subject:"Markenführung"
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Markenführung
Werbung
11,139
Advertising
10,228
Ökonometrisches Modell
4,360
Werbewirkung
3,757
Advertising effects
3,708
Econometric model
3,041
Konsumentenverhalten
2,968
Consumer behaviour
2,958
Theorie
2,712
Theory
2,671
Internet marketing
1,778
Online-Marketing
1,772
advertising
1,360
USA
1,289
United States
1,207
Econometric models
1,185
Deutschland
984
Marketing
808
Brand management
757
Germany
752
Marketingmanagement
707
households
693
Marketing management
691
Schätzung
636
Estimation
595
Social Web
564
Social web
564
econometric models
551
Preismanagement
495
Pricing strategy
495
Markenimage
469
Brand image
455
Households
451
Markenartikel
432
Ökonometrie
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Welt
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382
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Wettbewerb
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Septianto, Felix
6
Taylor, Charles Raymond
6
Brunner, Christian Boris
5
Dens, Nathalie
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Pelsmacker, Patrick de
5
Romaniuk, Jenni
5
Wheeler, Alina
5
Cohen, Justin
4
Ko, Eunju
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Adeola, Ogechi
3
Bellman, Steven
3
Buijzen, Moniek
3
Chen, Huan
3
Crawford, Robert
3
Faulkner, Margaret
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
Keller, Kevin Lane
3
Kennedy, Rachel
3
Khan, Bilal Mustafa
3
Kim, Eunice
3
Kim, Eunjin
3
King, Karen Whitehill
3
Kumar, Rakesh
3
Lindstrøm, Martin
3
Meyer, Frederik
3
Mogaji, Emmanuel
3
Nguyen, Cathy
3
Schweiger, Günter
3
Shoenberger, Heather
3
Sreejesh, S.
3
Strebinger, Andreas
3
Torres, Ivonne M.
3
Wang, Jing
3
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Harvard Graduate School of Business Administration
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of business research : JBR
33
International journal of advertising : the review of marketing communications
27
Journal of marketing communications
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
18
Journal of advertising
11
Journal of promotion management : JPM
11
Journal of promotion management : innovations in planning and applied research
11
Psychology & marketing
11
The journal of brand management : an international journal
11
The journal of product & brand management
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
9
Journal of historical research in marketing
8
Asia Pacific journal of marketing and logistics
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International marketing review
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Springer eBook Collection
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
Global business review
3
International journal of production economics
3
Journal of consumer marketing
3
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
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ECONIS (ZBW)
757
USB Cologne (EcoSocSci)
1
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41
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
42
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
43
The effects of schema congruity on consumer response to celebrity
advertising
Harmon-Kizer, Tracy R.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011706477
Saved in:
44
The influence of global and local iconic brand positioning on
advertising
persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
Saved in:
45
Islamic
advertising
in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
Saved in:
46
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
47
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
48
Effects of brand congruity and game difficulty on gamers' response to
advertising
in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
49
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
50
Advertising
brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics
Duduciuc, Alina
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
Saved in:
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