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~subject:"Markenführung"
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B2B-Dienstleistungsmarketing :...
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Markenführung
Unternehmensdienstleistung
3,706
Business services
3,631
Business-to-business marketing
3,531
B-to-B-Marketing
3,473
Services marketing
2,135
Lieferantenmanagement
1,853
Supplier relationship management
1,853
Dienstleistungsmarketing
1,703
Deutschland
1,461
Germany
1,380
Relationship marketing
1,322
Beziehungsmarketing
1,273
Dienstleistungssektor
1,062
Service industry
1,010
Theorie
970
Theory
960
Innovation
729
Marketingmanagement
627
Dienstleistung
622
Service quality
616
Marketing management
609
Business-to-Business-Marketing
580
Consumer behaviour
571
Leistungsbündel
546
Bundling strategy
545
Dienstleistungsqualität
536
Electronic Commerce
508
Marketing
505
Konsumentenverhalten
492
E-commerce
449
Customer satisfaction
431
Outsourcing
427
Industrie
418
Manufacturing industries
401
USA
399
Brand management
396
Services
392
United States
387
Wissensintensives Unternehmen
380
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27
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2
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2
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1
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1
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English
259
German
136
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Baumgarth, Carsten
10
Burmann, Christoph
8
Bruhn, Manfred
7
Christodoulides, George
6
Binckebanck, Lars
5
Ahlert, Dieter
4
De Chernatony, Leslie
4
Homburg, Christian
4
Keller, Kevin Lane
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Dev, Chekitan S.
3
Donthu, Naveen
3
Glynn, Mark S.
3
Kleinaltenkamp, Michael
3
Kotler, Philip
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Sichtmann, Christina
3
Singh, Jaywant
3
Stauss, Bernd
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bamert, Thomas
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Benkenstein, Martin
2
Beverland, Michael B.
2
Biedenbach, Galina
2
Brock, Christian
2
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Springer Fachmedien Wiesbaden
3
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
NetLibrary, Inc
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
65
The journal of business & industrial marketing
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
15
SpringerLink / Bücher
13
Journal of business research : JBR
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
The journal of brand management : an international journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing and consumer services
7
Innovatives Markenmanagement
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
5
Journal of business-to-business marketing
5
Journal of strategic marketing
5
The journal of product & brand management
5
Aufbruch : Ingredient Branding schafft Werte
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Springer eBook Collection / Business and Economics
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Innovative Markenführung und -implementierung
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marketing intelligence & planning
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
The Routledge companion to contemporary brand management
3
The journal of services marketing
3
Advances in business marketing and purchasing
2
Business analyst : a refereed journal of Shri Ram College of Commerce
2
Business-to-business brand management : theory, research and executive case study exercises
2
Corporate reputation review : an international journal
2
Economic research
2
Health marketing quarterly
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
2
Research
2
Services marketing quarterly
2
South Asian journal of management : SAJM
2
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ECONIS (ZBW)
394
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1
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394
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1
Branded products in der Marktforschung : die Dienstleistungsmarke in einer ausgewählten B2B-Branche
Glusk, Nicola
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003981670
Saved in:
2
B2B services : linking service loyalty and brand equity
Rauyruen, Papassapa
;
Miller, Kenneth E.
;
Groth, Markus
- In:
The journal of services marketing
23
(
2009
)
3
,
pp. 175-186
Persistent link: https://www.econbiz.de/10009525757
Saved in:
3
Services Ingredient Branding : eine experimentelle Untersuchung der Effekte der Markierung von investiven Dienstleistungskomponenten
Özergin, Berrin
-
2011
Persistent link: https://www.econbiz.de/10009245270
Saved in:
4
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
5
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
6
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
7
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
8
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
9
Markenprofilierung durch produktbegleitende Dienstleistungen
Oguachuba, Jane S.
-
2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003801712
Saved in:
10
Managing business-to-business service brands
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam
- In:
Business-to-business brand management : theory, …
,
(pp. 195-221)
.
2009
Persistent link: https://www.econbiz.de/10008661020
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