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~subject:"Social web"
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Markenimage
Social web
Konsumentenverhalten
78,382
Consumer behaviour
77,953
Theorie
11,265
Ethnische Gruppe
10,977
Theory
10,976
Satisfaction
10,454
Ethnic group
10,423
Lebensqualität
10,248
Zufriedenheit
9,790
Quality of life
9,712
Beziehungsmarketing
8,936
Relationship marketing
8,927
Soziale Integration
8,493
Deutschland
8,412
USA
8,368
United States
7,761
Markenführung
7,323
Brand management
7,320
Germany
7,291
Brand image
6,487
Social integration
6,245
Kundenzufriedenheit
6,226
Customer satisfaction
6,224
Kulturelle Identität
5,860
Online-Handel
5,366
Online retailing
5,355
Cultural identity
5,302
Service quality
4,679
Social Web
4,675
Dienstleistungsqualität
4,665
Online-Marketing
4,334
Internet marketing
4,311
Brand
4,199
Markenartikel
4,191
Einzelhandel
4,104
Schätzung
4,092
Welt
4,044
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4,021
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Loureiro, Sandra Maria Correia
32
Phau, Ian
29
Diamantopoulos, Adamantios
26
Usman, Osly
22
Han, Heesup
21
Huber, Frank
21
Filieri, Raffaele
20
Bang, Nguyen
19
Melewar, T. C.
19
Veloutsou, Cleopatra
19
Dwivedi, Yogesh Kumar
18
Guzman, Francisco
17
Japutra, Arnold
17
Ko, Eunju
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
16
Hollebeek, Linda D.
16
Wiedmann, Klaus-Peter
16
Burmann, Christoph
15
Flavián Blanco, Carlos
15
Foroudi, Pantea
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Bauer, Hans H.
13
Das, Gopal
13
Gil Saura, Irene
13
Martínez-López, Francisco J.
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Bang Nguyen Viet
12
Bigné Alcañiz, J. Enrique
12
De Chernatony, Leslie
12
Dens, Nathalie
12
Fetscherin, Marc
12
Gierl, Heribert
12
Jang, Soocheong
12
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Springer Fachmedien Wiesbaden
19
IGI Global
8
American Marketing Association
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3
Books on Demand GmbH <Norderstedt>
2
Center of Market Oriented Product and Production Management
2
Friedrich-Schiller-Universität Jena
2
Technische Universität Braunschweig
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
De Gruyter Oldenbourg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
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Fritz Knapp Verlag
1
George Routledge & Sons <London>
1
Gesellschaft für Integrierte Kommunikationsforschung
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
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Haufe-Lexware GmbH & Co. KG
1
Hubert Burda Media Holding Kommanditgesellschaft
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ICORIA <16., 2017, Gent>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International African Institute
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
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Published in...
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Journal of business research : JBR
516
Journal of retailing and consumer services
361
The journal of product & brand management
265
The journal of brand management : an international journal
228
Psychology & marketing
133
International journal of internet marketing and advertising : IJIMA
110
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
108
Journal of international consumer marketing
87
European journal of marketing : EJM
86
International journal of hospitality management
85
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
International journal of consumer studies
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
The journal of consumer marketing
73
Cogent business & management
70
Marketing intelligence & planning
70
Journal of global marketing
69
International journal of advertising : the review of marketing communications
68
Journal of travel and tourism marketing
68
Journal of marketing
66
Journal of fashion marketing and management
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of marketing management : MM
62
Journal of strategic marketing
59
Journal of the Academy of Marketing Science
59
Marketing letters : a journal of research in marketing
59
International marketing review
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
56
Tourism management : research, policies, practice
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of internet commerce
52
International journal of electronic marketing and retailing : IJEMR
51
Journal of Islamic marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
50
Young consumers : insight and ideas for responsible marketers
48
International journal of advertising : the quarterly review of marketing communications
46
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Source
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ECONIS (ZBW)
10,489
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Social media usage, materialism and psychological well-being among immigrant consumers
Cleveland, Mark
;
Iyer, Rajesh
;
Babin, Barry J.
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492778
Saved in:
2
(Virtual) ethnicity, the internet, and well-being
Lindridge, Andrew
;
Henderson, Geraldine Rosa
;
Ekpo, Akon E.
- In:
Marketing theory
15
(
2015
)
2
,
pp. 279-285
Persistent link: https://www.econbiz.de/10011494642
Saved in:
3
Narratives of integration : liminality in migrant
acculturation
through social media
Mitra, Amit
;
Evansluong, Quang
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 474-480
Persistent link: https://www.econbiz.de/10012134606
Saved in:
4
Social inclusion through cultural engagement among ethnic communities
Le, Huong
;
Polonsky, Michael J.
;
Arambewela, Rodney
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
Saved in:
5
Do immigration and social media facilitate or inhibit cognitive
acculturation
? : the role of individual dialecticism in dual-focused cultural stimuli evaluation
Wang, Weisha
;
Abosag, Ibrahim
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 523-531
Persistent link: https://www.econbiz.de/10012134623
Saved in:
6
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well-being
Williams, Patti
;
Escalas, Jennifer Edson
;
Morningstar, …
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 699-723
Persistent link: https://www.econbiz.de/10013426643
Saved in:
7
The cultural impact on social commerce : a sentiment analysis on Yelp ethnic restaurant reviews
Nakayama, Makoto
;
Wan, Yun
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 271-279
Persistent link: https://www.econbiz.de/10011997636
Saved in:
8
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia
;
Papadopoulos, Nicolas G.
;
Murphy, Steven A.
- In:
Journal of business research : JBR
82
(
2018
),
pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Saved in:
9
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
10
Identifying antecedents and consequences of well-being : the case of cruise passengers
Kang, Juhee
- In:
Tourism management perspectives : TMP
33
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012170428
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