//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Management of Customer Expecta...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Werbewirkung
Consumer behaviour
29
Konsumentenverhalten
29
Brand management
22
Markenführung
22
Social Web
19
Social web
19
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
Advertising
11
Brand image
11
Werbung
11
Brand
10
Markenartikel
10
Bibliometrics
9
Creativity
9
Internet
9
Kreativität
9
Wein
9
Wine
9
Bibliometrie
8
Luxury goods
8
Luxusgüter
8
USA
8
United States
8
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Weinbau
6
Wine industry
6
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
17
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
18
Author
All
Pitt, Leyland F.
18
Berthon, Pierre R.
9
Botha, Elsamari
3
Campbell, Colin
2
Chan, Anthony
2
Ewing, Michael
2
Parent, Michael
2
Steyn, Peter
2
Atanasova, Christina
1
Bal, Anjali S.
1
Berthon, Jean-Paul
1
Blair, Amanda J.
1
Campbell, Colin L.
1
Caruana, Albert
1
Chakrabarti, Ronika
1
Ferreira, Caitlin
1
Heerden, Gené van
1
Kietzmann, Jan
1
Lord Ferguson, Sarah T.
1
Mishra, Sagarika
1
Morrish, Sussie C.
1
Opoku, Robert Ankomah
1
Park, Andrew
1
Pehlivan, Ekin
1
Pitt, Christine S.
1
Plangger, Kirk A.
1
Robertson, Jeandri
1
Robson, Karen
1
Simonsen, Mario Henrique
1
Treen, Emily
1
Vella, Joseph
1
Wahlstrom, Asa
1
Wallstrom, Åsa
1
Wallström, Åsa
1
Wang, Qin
1
Windisch, Lydia
1
more ...
less ...
Published in...
All
Journal of advertising research
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of product & brand management
2
Business horizons
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of wine business research : IJWBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of general management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How employees engage with B2B brands on social media : word choice and verbal tone
Pitt, Christine S.
;
Plangger, Kirk A.
;
Botha, Elsamari
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012107701
Saved in:
2
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
3
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
4
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
5
Where to visit, what to drink? : a cross-national perspective on wine estate brand personalities
Morrish, Sussie C.
;
Pitt, Leyland F.
;
Vella, Joseph
; …
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011814583
Saved in:
6
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
7
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
8
Online communication of brand personality : a study of MBA programs of top business schools
Opoku, Robert Ankomah
;
Caruana, Albert
;
Pitt, Leyland F.
; …
- In:
Journal of general management
35
(
2009/10
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10003898054
Saved in:
9
Consumer-generated content and source effects in financial services advertising : an experimental study
Steyn, Peter
;
Wallström, Åsa
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
15
(
2010/11
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10009562577
Saved in:
10
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->