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Markenimage
Marketing
234
Marketingmanagement
148
Marketing management
110
Brand management
63
Markenführung
63
Theorie
47
Theory
47
Marketingtheorie
44
Marketing theory
43
Strategisches Management
39
Consumer behaviour
36
Konsumentenverhalten
36
Markenartikel
36
Brand image
34
USA
34
United States
32
Brand
29
Marktforschung
25
Soziomarketing
25
Beziehungsmarketing
20
Relationship marketing
20
Strategic management
20
Markenpolitik
19
Absatz
18
Social marketing
17
Management
16
Vereinigte Staaten
16
Electronic Commerce
15
Werbung
15
Advertising
14
Social Marketing
14
E-commerce
13
Nonprofit-Organisation
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Einführung
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Kundenmanagement
11
Brand extension
10
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Language
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English
33
German
1
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Keller, Kevin Lane
32
Hoeffler, Steve
4
Fiske, Susan T.
2
Heckler, Susan E.
2
Houston, Michael J.
2
Kervyn, Nicolas
2
Kotler, Philip
2
Lehmann, Donald R.
2
Malone, Chris
2
Moorthy, Sridhar
2
Wernerfelt, Birger
2
Aaker, Jennifer
1
Alvarez, Claudio
1
Avery, Jill
1
Bennett, Aronté Marie
1
Fournier, Susan
1
Garbinsky, Emily N.
1
Hamlin, Michael
1
Hill, Ronald Paul
1
MacInnis, Deborah L.
1
Neslin, Scott A.
1
Oh, Travis Tae
1
Parker, Jeffrey R.
1
Reibstein, David J.
1
Rein, Irving J.
1
Schleicher, Martin G.
1
Sinclair, Roger
1
Sinclair, Roger Neville
1
Smith, Robert W.
1
Sood, Sanjay
1
Stoller, Martin
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Vohs, Kathleen D.
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The journal of brand management : an international journal
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Financial Times handbook of management
1
Handbook of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The evolution of brands : from signals of quality to storehouses of trust
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The handbook of marketing research : uses, misuses, and future advances
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
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2
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
3
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
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5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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6
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
7
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
8
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
9
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
10
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
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