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~subject:"Markenpolitik"
~subject:"Mehrebenenanalyse"
~type_genre:"Lehrbuch"
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Estimating brand equity from a...
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Multilevel analysis : an introduction to basic and advanced multilevel modeling
Snijders, Tom A. B.
;
Bosker, Roel J.
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2012
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2nd edition
Persistent link: https://www.econbiz.de/10010394802
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Neue Trends in den Sozialwissenschaften : innovative Techniken für qualitative und quantitative Forschung
Jäckle, Sebastian
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011629123
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3
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
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2013
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4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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4
Competitive success : how branding adds value
Davis, John A.
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2010
Persistent link: https://www.econbiz.de/10003876217
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5
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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