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~subject:"Market research"
~type_genre:"Systematic review"
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Journal of marketing theory and practice
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Der Kunde im Fokus : Kundennähe, Kundenzufriedenheit, Kundenbindung - und Kundenwert?
Krafft, Manfred
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1999
Persistent link: https://www.econbiz.de/10001454139
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Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
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2003
Persistent link: https://www.econbiz.de/10001815333
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