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Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter (ed.) - 1988
Persistent link: https://www.econbiz.de/10000751508
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Marketingredienzen : Kommentare zu aktuellen Themen aus Marketing, Werbung und Werbeagenturen
Pepels, Werner - 1991
Persistent link: https://www.econbiz.de/10000819978
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Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A. (contributor) - 1964
Persistent link: https://www.econbiz.de/10000508791
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Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred (ed.); Dahlhoff, Hans-Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10000347109
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Perspectives in management, marketing and research
Henry, Harry - 1971
Persistent link: https://www.econbiz.de/10000563226
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Tourismus-Management : Tourismus-Marketing und Fremdenverkehrsplanung
Haedrich, Günther (contributor) - 1983
Persistent link: https://www.econbiz.de/10000090572
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Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean (ed.) - 1987
Persistent link: https://www.econbiz.de/10000071049
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Connected marketing : the viral, buzz and word of mouth revolution
Kirby, Justin (ed.) - 2007 - 1. ed., reprinted
Persistent link: https://www.econbiz.de/10003715062
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Die Sprache der Wirtschaft
Moss, Christoph (ed.) - 2009 - 1. Auflage
Persistent link: https://www.econbiz.de/10003716491
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714