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~subject:"Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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1
Football
performance
and strategic choices in Italy and beyond
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
International journal of organizational analysis
21
(
2013
)
4
,
pp. 546-564
Persistent link: https://www.econbiz.de/10010201090
Saved in:
2
Entrepreneurial orientation, marketing capabilities and
performance
: the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
3
Entrepreneurial marketing dimensions and SMEs
performance
Sadiku-Dushi, Nora
;
Dana, Leo Paul
;
Ramadani, Veland
- In:
Journal of business research : JBR
100
(
2019
),
pp. 86-99
Persistent link: https://www.econbiz.de/10012023781
Saved in:
4
Linking entrepreneurial orientation and small service firm
performance
through marketing resources and marketing capability : a moderated mediation model
Sok, Phyra
;
Snell, Lan
;
Lee, Wai Jin
;
Sok, Keo Mony
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 231-249
Persistent link: https://www.econbiz.de/10011603068
Saved in:
5
The role of entrepreneurial marketing in improving market share for small businesses facing external environmental or resource challenges
Becherer, Richard C.
;
Helms, Marilyn M.
- In:
Journal of business & entrepreneurship : JBE
27
(
2016
)
2
,
pp. 119-147
Persistent link: https://www.econbiz.de/10011551870
Saved in:
6
Marketing strategies for start-up enterprises : conceptual framework to analyse business
performance
through cross-sectional metrics
Rajagopal, Ananya
;
Davila, Fernando A. Moya
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 238-258
Persistent link: https://www.econbiz.de/10012175548
Saved in:
7
Differences in decision-making criteria towards the return on marketing investment : a project business perspective
Smyth, Hedley
;
Lecoeuvre, Laurence
- In:
International journal of project management : the …
33
(
2015
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10010479904
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8
Linking entrepreneurial marketing and
performance
indicators in Jordanian hotel industry
Al-Manasra, Excimirey Amer
;
Al-Zyadat, Mohammd
; …
- In:
Journal of management research
5
(
2013
)
3
,
pp. 86-94
Persistent link: https://www.econbiz.de/10009769696
Saved in:
9
Marketing implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
10
Exploring the relationship between marketing and operations : neural network analysis of marketing decision impacts on delivery
performance
Marques, Alex
;
Lacerda, Daniel Pacheco
;
Camargo, Luís …
- In:
International journal of production economics
153
(
2014
),
pp. 178-190
Persistent link: https://www.econbiz.de/10010385241
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