//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Εxplaining the endurance of pr...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
EU countries
393
EU-Staaten
393
Consumer behaviour
245
Konsumentenverhalten
245
Deutschland
96
Germany
94
Europäische Union
83
USA
72
United States
72
Großbritannien
38
Welt
38
World
38
United Kingdom
37
Verbraucherverhalten
34
Theorie
33
Theory
33
Marketing management
32
Marketingmanagement
32
Marktstruktur
32
Euro area
28
Eurozone
28
Europa
27
France
24
Frankreich
24
Italien
24
Italy
24
Market structure
24
Innovation
23
Multinationales Unternehmen
23
Spanien
21
Austria
20
Brand management
20
Markenführung
20
Schweden
20
Spain
20
Sweden
20
Österreich
20
Beziehungsmarketing
19
Nachhaltige Entwicklung
19
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
21
Article
5
Type of publication (narrower categories)
All
Fallstudie
Article in journal
586
Aufsatz in Zeitschrift
586
Hochschulschrift
185
Aufsatz im Buch
164
Book section
164
Collection of articles of several authors
159
Sammelwerk
159
Graue Literatur
155
Non-commercial literature
155
Thesis
128
Aufsatzsammlung
111
research-article
87
Working Paper
65
Arbeitspapier
61
Konferenzschrift
60
Lehrbuch
55
Textbook
48
Conference proceedings
38
Bibliografie enthalten
32
Bibliography included
32
Case study
26
Dissertation u.a. Prüfungsschriften
22
Ratgeber
17
conceptual-paper
16
review-article
16
Guidebook
15
review
13
Amtsdruckschrift
11
Collection of articles written by one author
11
Government document
11
Sammlung
11
Glossar enthalten
9
Glossary included
9
Handbook
9
Handbuch
9
Fallstudiensammlung
5
Festschrift
5
Mehrbändiges Werk
5
Multi-volume publication
5
more ...
less ...
Language
All
English
16
German
10
Author
All
Schneider, Willy
3
Madichie, Nnamdi O.
2
Almeida, Luciana Florêncio de
1
Alsem, Karel Jan
1
Bornkessel, Sabine
1
Bröring, Stefanie
1
De Burgh-Woodman, Helene
1
Dietrichsen, Pierre
1
Erasmus, Elizabeth
1
Fu, Frank Q.
1
Funke, Sven-Oliver
1
Gallagher, Lee
1
Harris, Phil
1
Harrison, Doug
1
Hartley, Robert F.
1
Hawkins, Del I.
1
Henzler, Harald
1
Herstatt, Cornelius
1
Hoffmann, Antje
1
Häusel, Hans-Georg
1
Jham, Vimi
1
Kersten, Wolfgang
1
Kleiser, Susan Bardi
1
Kostelijk, Erik
1
Kozak, Metin
1
Kozak, Nazmi
1
Kraus, Stephen
1
Kübler, Sarah
1
McDonald, Frank
1
Milutinović, Veljko
1
Mothersbaugh, David L.
1
Mothersbaugh, Linda L.
1
Nkamnebe, Anayo D.
1
Phillips, Jack J.
1
Phillips, Patricia Pulliam
1
Phuong, Thanh Phung
1
Puri, Sandeep
1
Salom, Jakob
1
Spers, Eduardo Eugênio
1
Taylor, Jim
1
more ...
less ...
Institution
All
Springer International Publishing
2
Haufe-Lexware GmbH & Co. KG
1
Rheinwerk Verlag
1
Published in...
All
Entrepreneurship marketing : principles and practice of SME marketing
2
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Building corporate identity, image and reputation in the digital era
1
Cases on ...
1
Edition Horizont
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
1
Lehrbuch
1
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
1
Rheinwerk computing
1
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
1
SpringerBriefs in Business
1
The changing face of Vietnamese management
1
Tourism, hospitality & event management
1
Woodhead Publishing series in consumer science and strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
Saved in:
2
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335977
Saved in:
3
Marketing und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
4
The changing face of marketing management in Vietnam
Dietrichsen, Pierre
- In:
The changing face of Vietnamese management
,
(pp. 50-92)
.
2009
Persistent link: https://www.econbiz.de/10003888440
Saved in:
5
Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 79-95)
.
2011
Persistent link: https://www.econbiz.de/10008822549
Saved in:
6
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
7
Precision marketing : maximizing revenue through relevance
Zoratti, Sandra
;
Gallagher, Lee
-
2012
Persistent link: https://www.econbiz.de/10009529754
Saved in:
8
Mind genomics : a guide to data-driven marketing strategy
Milutinović, Veljko
;
Salom, Jakob
-
2016
Persistent link: https://www.econbiz.de/10011520759
Saved in:
9
Cases on consumer-centric marketing management
Jham, Vimi
(
contributor
);
Puri, Sandeep
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10009782412
Saved in:
10
Marketing und Käuferverhalten
Schneider, Willy
-
2004
Persistent link: https://www.econbiz.de/10001825954
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->