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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden

Neumann, Madlen - 2015

Persistent link: https://www.econbiz.de/10011504374

Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business

Conradie, Stefan - 2008

regarding the management of the carbon footprint of its products as well as the production of residue free fruit through …Thesis (MBA (Business Management))--University of Stellenbosch, 2008. …

Persistent link: https://www.econbiz.de/10009442083

Strategic analysis of Daimler Chrysler

Duckworth, Lauren - 2007

Daimler Chrysler is an international auto manufacturing company. DaimlerChrysler was formed in 1998 when Daimler Benz merged with the Chrysler Corporation.This merger launched the company into an international powerhouse. Currently, DaimlerChrysler has products in over 200 countries on six...

Persistent link: https://www.econbiz.de/10009467541

Two Essays on Escalation of Commitment

Guha, Abhijit - 2009

This dissertation focuses on managerial decision making, and specifically explores conditions wherein managers may increase their propensity to escalate commitment towards a failing project. Escalation researchers (e.g. Schmidt and Calantone, 2002) have listed four classes of factors that may...

Persistent link: https://www.econbiz.de/10009475473

Development of the software for business management simulation

Belenkiy, Stanislav - 2005

The concept of Master Thesis "Development of the Software for Business Management Simulation" presented by Stanislav … developed business management simulator can operate via internet. There are the following distinct advantages: 1) Higher …

Persistent link: https://www.econbiz.de/10009481309

How Innovation Traits in Members of Advertising Agency Teams Propel the Creative Process: The Professional Opinion

Stadler, Christopher J. - 2011

team - the team of creative, strategy and management staff that is responsible for creative execution - to find out more … judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …

Persistent link: https://www.econbiz.de/10009447341

The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies

Animesh, Animesh - 2007

competitive market dynamics on the performance of the focal seller's advertisement. Drawing upon prior research on consumer search …'s performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …

Persistent link: https://www.econbiz.de/10009450729

The role of business process capabilities and market-based assets in creating customer value and superior performance

Dickinson, J. Barry - 2009

and intellectual) play in creating customer value, SCA and, firm performance is examined. One of the criticisms of the RBV … (competitive advantage). Additionally, three core business processes are examined: customer relationship management (CRM), supply … chain management (SCM) and product innovation management (PIM). In the RBV, these processes can be viewed as strategic …

Persistent link: https://www.econbiz.de/10009451026

Managing urban water services through segmentation, service and price differentiation: findings from sub-Saharan Africa

Njiru, Cyrus - 2002

Water is life and its provision is vital not only for purposes of sustaining life but alsofor convenience, health, sanitation and economic well being. The United Nationsestimates that over one billion people living in developing countries lack access tosafe water, with a substantialp roportion...

Persistent link: https://www.econbiz.de/10009461056

Methods for focusing on customer orientation in the early phases in the innovation process.

Cimander, Philipp - 2010

M.S.

Persistent link: https://www.econbiz.de/10009429624