market orientation (RMO), proactive market orientation (PMO) and firm performance. The purpose is to show that competitive … strategies have a significant effect on market orientation and market orientation has a significant effect on firm performance … competitive strategies influence RMO and PMO, which then influence firm performance. However, the results show that …

to brand performance, shedding light on the nexus between innovative culture and market orientation, and examining the … relative importance of innovative culture over market orientation in affecting brand performance. Design … performance. Originality/value The paper advances the understanding of performance-based market orientation research by …

capabilities lead to higher brand performance. To explore these issues a study was designed to measure perceived industry … impacts brand performance through marketing capability. The findings significantly contribute to the debate on the influence … to examine the industry competitive intensityinternal capabilitiesfirm performance relationship. …

have been calls for researchers to go beyond identifying the benefits of effectivebrand equity management to explore how … development of the antecedent resources andcapabilities associated with brand equity management across national borders into China. …

viewed as the firms interpretation of and responsiveness to customer requirements via the delivery of superior performance ….Findings Results indicated that SBVO is positively related to SBPVI and SBPVI is positively related to customer-based performance …

image congruency of the retail service brand acrossphysical and electronic channels, together with web site performance ….Findings The findings shed light on the importance of cross-channel service brand management together with managing critical web … web site and its performance to becongruous with the retailers brand image which appears to influence how information is …