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Marketing management
Marketingmanagement
Strategisches Management
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Strategic management
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2,163
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1,865
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1,835
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1,311
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9
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8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
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6
Percy, Larry
6
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5
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5
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5
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5
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5
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5
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5
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4
Andreasen, Alan R.
4
Benkenstein, Martin
4
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4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Morgan, Neil A.
4
Peterson, Robert A.
4
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Sabel, Hermann
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Schaper, Thorsten
4
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Duncker & Humblot
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2
Macquarie University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
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American Marketing Association
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Berliner Wissenschafts-Verlag
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Bundesinstitut für Berufsbildung
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Chartered Institute of Marketing
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Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
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Deutscher Manager-Verband
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Fachhochschule Reutlingen / European School of Business
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Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
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Fördergesellschaft Marketing an der Universität Augsburg
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Harvard Graduate School of Business Administration / Division of Research
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IGI Global
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International Conference on Strategic Innovative Marketing <5., 2016, Athen>
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International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
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John Wiley and Sons <Hoboken, NJ>
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Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
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1
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1
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1
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1
Universität Mannheim / Institut für Versicherungswissenschaft
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
23
SpringerLink / Bücher
21
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
9
Journal of the Academy of Marketing Science
9
Lehrbuch
9
The journal of business & industrial marketing
9
Business horizons
8
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of hospitality management
3
International journal of management & enterprise development : IJMED
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ECONIS (ZBW)
1,147
USB Cologne (EcoSocSci)
27
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1
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
2
Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
3
Strategische Marketingplanung zur Geschäftsfelderweiterung und -neuerschließung im Business Process Outsourcing
Wiedmann, Klaus-Peter
;
Langner, Sascha
-
2006
Persistent link: https://www.econbiz.de/10003364965
Saved in:
4
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
5
Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
Saved in:
6
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
7
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
8
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
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9
Controlling in divisionalisierten Versicherungsunternehmen : Ansätze zu einer strategischen und operativen Steuerung von Risikomarktsegmenten
Schöffski, Iris
-
1996
Persistent link: https://www.econbiz.de/10000565415
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10
Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.
;
McArthur, David N.
-
2008
Persistent link: https://www.econbiz.de/10003727127
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