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~subject:"Marketing management"
~subject:"Persönlichkeitspsychologie"
~subject:"Social web"
~type_genre:"Sammelwerk"
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Global branding ; volume 2
Information Resources Management Association
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2020
Persistent link: https://www.econbiz.de/10012041609
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2
Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu
(
ed.
)
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2020
Persistent link: https://www.econbiz.de/10012103093
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3
Handbook of research on identity theory in marketing
Reed, Americus, II
(
ed.
);
Forehand, Mark
(
ed.
)
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2019
Persistent link: https://www.econbiz.de/10012122131
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Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
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2015
Persistent link: https://www.econbiz.de/10011297035
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5
Digital marketing and consumer engagement ; Volume 3
2018
Persistent link: https://www.econbiz.de/10011784387
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6
Computer-mediated marketing strategies : social media and online brand communities
Bowen, Gordon
(
ed.
);
Ozuem, Wilson
(
contributor
)
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2015
Persistent link: https://www.econbiz.de/10010478050
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7
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
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