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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu (ed.) - 2020
Persistent link: https://www.econbiz.de/10012103093
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Handbook of research on identity theory in marketing
Reed, Americus, II (ed.); Forehand, Mark (ed.) - 2019
Persistent link: https://www.econbiz.de/10012122131
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Strong brands, strong relationships
Fournier, Susan (contributor);  … - 2015
Persistent link: https://www.econbiz.de/10011297035
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek (contributor); Sojkin, Bogdan (contributor) - 2010
Persistent link: https://www.econbiz.de/10013444695