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Marketing management
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Strategisches Management
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9
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7
Chandler, David
7
Rühli, Edwin
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Sachs, Sybille
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7
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6
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Zupancic, Dirk
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4
Andreasen, Alan R.
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Benkenstein, Martin
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Centrum für Nachhaltigkeitsmanagement <Lüneburg>
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Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
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Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
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Doktoranden-Netzwerk Nachhaltiges Wirtschaften e.V.
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Edward Elgar Publishing
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Fraunhofer IRB-Verlag
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IGI Global
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International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
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1
Katolicki Uniwersytet Lubelski Jana Pawła II
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Mannheimer Marketing-Seminar <8, 1987>
1
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1
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1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
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Journal of business research : JBR
39
SpringerLink / Bücher
29
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of strategic marketing
23
Business strategy and the environment
18
Gabler Edition Wissenschaft
14
Journal of business ethics : JOBE
14
Business horizons
13
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Business & society
10
Journal of business strategy
10
Journal of the Academy of Marketing Science
9
Lehrbuch
9
Springer eBook Collection
9
Strategic management journal
9
The journal of business & industrial marketing
9
Corporate social responsibility and environmental management
8
International journal of project management : the journal of The International Project Management Association
8
Management decision : MD
8
Schriften zu Marketing und Management
8
Technological forecasting & social change : an international journal
8
International journal of business and globalisation : IJBG
7
HWZ-Schriftenreihe für Betriebs- und Bildungsökonomie
6
International marketing review
6
Long range planning : LRP ; international journal of strategic management
6
Springer eBook Collection / Business and Economics
6
Springer eBook Collection / Business and Management
6
World review of entrepreneurship, management and sustainable development
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
International journal of hospitality management
5
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international management
5
Journal of management
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
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ECONIS (ZBW)
1,770
USB Cologne (EcoSocSci)
26
EconStor
3
USB Cologne (business full texts)
1
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1
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
2
Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
3
Strategische Marketingplanung zur Geschäftsfelderweiterung und -neuerschließung im Business Process Outsourcing
Wiedmann, Klaus-Peter
;
Langner, Sascha
-
2006
Persistent link: https://www.econbiz.de/10003364965
Saved in:
4
Wharton zur dynamischen Wettbewerbsstrategie
Day, George S.
(
ed.
);
Reibstein, David J.
(
contributor
)
-
1998
-
Dt. Ausg.
Persistent link: https://www.econbiz.de/10000645452
Saved in:
5
Brand portfolio strategy : creating relevance, differentiation, energy, leverage and clarity
Aaker, David A.
-
2004
Persistent link: https://www.econbiz.de/10002011745
Saved in:
6
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
7
Strategisches Management : Zukunftssicherung für Krankenhaus und Gesundheitsunternehmen
Sobhani, Bidjan
-
2008
Persistent link: https://www.econbiz.de/10003731540
Saved in:
8
Managementstrategien von kleinen und mittleren Unternehmen : Stand der theoretischen und empirischen Forschung
Martin, Albert
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003328663
Saved in:
9
Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
Lienhard, Severin
-
2023
Persistent link: https://www.econbiz.de/10014293048
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10
Controlling in divisionalisierten Versicherungsunternehmen : Ansätze zu einer strategischen und operativen Steuerung von Risikomarktsegmenten
Schöffski, Iris
-
1996
Persistent link: https://www.econbiz.de/10000565415
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