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Strategic planning and performance management
Moutinho, Luiz; Rate, Shirley; Ballantyne, Ronnie - In: Strategic management in tourism, (pp. 236-261). 2011
Persistent link: https://www.econbiz.de/10008936250
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The desired level of market orientation and business unit performance
Song, Michael; Parry, Mark E. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
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Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter; Kawohl, Julian; Kes, Isabelle; … - In: Marketing von Solutions : innovative Ansätze und Best …, (pp. 31-60). 2010
Persistent link: https://www.econbiz.de/10008732092
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The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009
Persistent link: https://www.econbiz.de/10003927203
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Kontrainduktion und Innovation : Plädoyer für Feyerabend im Marketing
Dubiel, Jörg; Ruhland, Johannes M. - In: Marketing : ZFP ; journal of research and management 32 (2010) 4, pp. 259-270
Persistent link: https://www.econbiz.de/10008772678
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Do all SMEs practise same kind of marketing?
Reijonen, Helen - In: Journal of small business and enterprise development 17 (2010) 2, pp. 279-293
Persistent link: https://www.econbiz.de/10003991920
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Redefining the strategic competitive unit : towards a new global marketing paradigm?
Schill, Ronald L.; McArthur, David N. - 2008
Persistent link: https://www.econbiz.de/10003727127
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Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan - In: Customer retention in the automotive industry : …, (pp. 215-257). 1997
Persistent link: https://www.econbiz.de/10001299160
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Upstream social marketing strategy : an integrated marketing communications approach
Key, Thomas Martin; Czaplewski, Andrew J. - In: Business horizons 60 (2017) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011756792
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Pharmaunternehmen im Spannungsfeld von Shareholdern und Stakeholdern
Heilig, Claudia - In: Gesundheitsversorgung zwischen Solidarität und Wettbewerb, (pp. 159-173). 2009
Persistent link: https://www.econbiz.de/10003794834