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~subject:"Marketing management"
~type_genre:"Glossary included"
~type_genre:"Thesis"
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
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2018
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Third edition
Persistent link: https://www.econbiz.de/10011750918
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Digital Signage : werbliche Kommunikation am Point of Sale auf Flachbildschirmen ; theoretische Hintergründe, Aufgaben und Wirkungsmessungen
Fischer, Peter
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2010
Persistent link: https://www.econbiz.de/10009235780
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
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2015
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