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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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Legends in marketing: Paul E. Green
Green, Paul E. - 2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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Methods and measures: selected papers
Jacoby, Jacob; Mazursky, David; Silberer, Günter; Roth … - 2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in marketing: Christian Grönroos
Grönroos, Christian - 2013
Persistent link: https://www.econbiz.de/10010234428
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117